Marketing Budget Estimate for 2018

A group of 165 communications and marketing leaders from across Africa, Asia Pacific, Europe, Middle East, and the U.S responded they want to invest their budget in the following marketing areas:

  • 61 per cent plan to invest in content creation;
  • 57 per cent in digital marketing;
  • 54 per cent in social media;
  • 52 per cent in marketing and communication;
  • 48 per cent in digital advertising;
  • 42 per cent in corporate communication.

Does your budget look like this?

Where do you plan to invest your marketing money in 2018?

Source: Statista

Google drops paywall requirement that was loathed by many news publishers — Financial Post

NEW YORK — Google will try to help newspapers and other publishers boost subscriptions by ending a decade-old policy that required them to provide a limited amount of free content before people were asked to pay for it. The “first click free” policy at the world’s biggest search engine was loathed by publishers because while…

via Google drops paywall requirement that was loathed by many news publishers — Financial Post