A group of 165 communications and marketing leaders from across Africa, Asia Pacific, Europe, Middle East, and the U.S responded they want to invest their budget in the following marketing areas:
- 61 per cent plan to invest in content creation;
- 57 per cent in digital marketing;
- 54 per cent in social media;
- 52 per cent in marketing and communication;
- 48 per cent in digital advertising;
- 42 per cent in corporate communication.
Does your budget look like this?
Where do you plan to invest your marketing money in 2018?