Marketing Budget Estimate for 2018

A group of 165 communications and marketing leaders from across Africa, Asia Pacific, Europe, Middle East, and the U.S responded they want to invest their budget in the following marketing areas:

  • 61 per cent plan to invest in content creation;
  • 57 per cent in digital marketing;
  • 54 per cent in social media;
  • 52 per cent in marketing and communication;
  • 48 per cent in digital advertising;
  • 42 per cent in corporate communication.

Does your budget look like this?

Where do you plan to invest your marketing money in 2018?

Source: Statista