Pantone 2018 Color of the Year

Ultra Violet is Pantone Color of the Year 2018. Introduced as complex and contemplative, Ultra Violet is bound to be the royal badness shade of the year ahead.

A strategic asset in color identity, brands rely on color scheme for various reasons. Whether to inspire, invent, imagine, establish or maintain presence, brands of all sizes need representation. Even smaller brands.

Dearly beloved, how will you include this inventive purple shade to your color communication?

To view or review past choices of Color of the Year, visit Pantone.