Citation Joconde de la semaine

[Citation] “There are three constants in life… change, choice and principles.”
Stephen Covey


Salon de la moto

Le très attendu Salon de la moto déambule prochainement au Palais des Congrès du 23 au 25 février. Industrie florissante de 1.5$ milliard d’achats en 2016, ce marché regroupe des milliers d’amateurs.

Détenteur d’un passeport global de 173 604 visiteurs, le Salon de la moto déchaîne en opportunités d’affaires avec six salons de la moto dans plusieurs grandes villes canadiennes.

Tour à tour, ces salons présentent durant les mois de Janvier et Février, un éventail de produits et services  reliés à l’industrie des sports motorisés.

Des grandes marques telles que Honda, Yamaha, Kawasaki, Harley-Davidson, BMW et Vespa, en passant par les différents types de motocyclettes, les quelques 200 exposants vous en mettront plein la vue et les oreilles.

Que vous cherchez à inscrire vos clients, parrainer l’évènement ou conduire votre feuille de route vers de nouveaux sommets, les occasions bourgeonnent dans ce secteur. Car les motos ne se limitent pas aux véhicules de loisirs. Il y a entre autres les motos rétros, les motos routières, les motos commerciales, les véhicules tout terrain sans oublier les motoneiges et les motos marine comme les jet ski.

Confiant d’un portefeuille médiatique de 750 000$, le Salon de la moto donne rendez-vous une fois l’an pour piloter vos contenus vers de nouvelles avenues.

Ce contenu n’est pas commandité par les organisateurs de l’évènement.



Are Blogs on the Rise?

Joconde Communications

A blog is a virtual space where you write topics of  interests.

Blogs are an effective way to stay current with a specific industry and build on relationship with your customers.  A well-written blog of 500 words to 1 500 words adds value while catching attention.

According to Alexa ranking, bloggers spend an average 3 hours and 16 minutes to create a single post.


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The Festival of Festivals

Long associated with summertime, festivals are now a hot commodity all year around. From food to music, to beer to wine, to comics to hair, to comedy to lighting, to film to gaming, festival goers have a handful to experience. How do you decide which festival to support? Is it a planned or an impulsive decision? Do you rely on influencers, location, notoriety or price?

If you answer “yes” to all these questions, you are probably a festival goer. As content hunters, we try to expose the many angles of content curation.

  • From a customer standpoint:

Festival goers are good brand ambassadors. In real-time, customers will snap a photo or a short video while having a good time and share the moment with family and friends. This gives mobility, physical and mobile access to your event.

  • From an organizer standpoint:

Festivals bring people together while creating opportunities. Festivals touch many aspects of economic development, locally and globally. Festivals create networking opportunities to artisans and merchants. You can start small and stay small or start big and stay big.

  • From a communicator standpoint:

Since we live and breathe communications, we believe it is important to write about the many opportunities festivals offer. Aside from the obvious networking opportunities, festivals bring people together, even on a restricted budget. It’s also a way to discover professional communications services. In-house teams can beautifully collaborate with other communications peers to sustain writing efforts, encourage best practices in communications guidelines. No excuses!

In terms of media relations, it might be a good idea to introduce or remind members of the media how they know you and what is it that you do–on line and off line. It’s a way to nurture relations and stay abreast in this “What’s happening?” era.

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