Today’s “Did you know?” is brought to you by Dark social, the invisible activity of social sharing.
Did you know the top four messaging apps -Messenger, WeChat, WhatsApp and Viber- have now surpassed the top four social networks -Facebook, Twitter, Instagram and LinkedIn- in terms of active monthly users? 62 percent of these transactions – emails, messenger, direct messages – are made on mobile. Marketers are going crazy on how to capitalize this massive data. How important is dark social to your content strategy?
Sources: Agenda PR, Social Media Today