Today’s “Did you know?” is brought to you by Dark social, the invisible activity of social sharing.
Did you know the top four messaging apps have now surpassed the top four social networks in terms of active monthly users? 62 percent of these transactions – emails, messenger, direct messages – are made on mobile. Marketers are going crazy on how to capitalize this massive data. How important is dark social to your content strategy?
Sources: Agenda PR, Social Media Today