Joconde’s Fun Facts

Today’s “Did you know?” is brought to you by Dark social, the invisible activity of social sharing.

Did you know the top four messaging apps -Messenger, WeChat, WhatsApp and Viber- have now surpassed the top four social networks -Facebook, Twitter, Instagram and LinkedIn- in terms of active monthly users? 62 percent of these transactions – emails, messenger, direct messages – are made on mobile. Marketers are going crazy on how to capitalize this massive data. How important is dark social to your content strategy?

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Sources: Agenda PR, Social Media Today

 

 

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