Pantone 2019 Color of the Year

Pantone Color Instituteā„¢ claims Living Coral as Color of the Year 2019.

For 20 years, PantoneĀ® unveils selected tones that will shape purchasing decisions in multiple industries. Communications, fashion, entertainment, sports, you name it!

Color communication plays a crucial part in brand identity as it helps to increase brand recognition by 80%. How do you plan on implementing color strategy in your business?

Source: Pantone