How important is social media to the strategy of your business?
According to Social Sprout, 43% of agencies focus on social media offerings.
Since today is International Social Media Day, we’ll share five quotes that explain the importance of social media. Five different views on the shift to digital and the power of networks.

“You don’t need a corporation or a marketing company to brand you now: you can do it yourself. You can establish who you are with a social media following.”
-Ray Allen, former American professional basketball player
“The first rule of social media is that everything changes all the time. What won’t change is the community’s desire to network.”
-Kami Huyse, PR & social media strategist, entrepreneur, CEO Zoetica Media
“Social media is the ultimate equaliser. It gives a voice and a platform to anyone willing to engage.”
-Amy Jo Martin, Founder and CEO of Digital Royalty
“Social media is about sociology and psychology more than technology.”
-Brian Solis, digital analyst, author, keynote speaker
“Content is fire. Social media is gasoline.”
-Jay Baer, keynote speaker, emcee, author, and entrepreneur
Do you use social media to connect with your community?