Samantha Jones Public Relations is Hiring!

Is Samantha Jones the fiercest, fictional publicist on TV? Read along to find out.

Okay so, Samantha Jones Public Relations is not actually hiring but you did open the page! When thinking of public relations, who is the fiercest …

Samantha Jones Public Relations is Hiring!

National Fragrance Day

How strong is your sense of smell? Put your olfactory senses to the test on this National Fragrance Day.

If you have clients in the fragrance community, this occasion offers the opportunity to connect or reconnect with writers, editors, or bloggers who cover the world of fragrances.

It also offers the opportunity to enter your clients’ product for prestigious awards like the Art and Olfaction Awards or the Fragrance Foundation Awards.

Fragrances are not limited to perfumes. A wide range of products falls under this category. Think candles, essential oils, soaps, diffusers, etc.

Did you know it costs between $8, 000 to $10, 000 to create your own perfume? That’s a good potential for an additional revenue stream and brand extension.

In 2018, the global perfume market size was valued at USD $31.4 billion.

National Fragrance Day is celebrated on March 21.

Source: Alpha Aromatics

It’s All About Stories

Last year, the team at Social Media Today predicted Stories to be the third most popular social media trending feature of 2020.

Stories are everywhere: Instagram Stories, Facebook Stories , YouTube Stories, and LinkedIn Stories.

Stories are easy to use and are fast becoming THE way of communicating. Plus, they disappear after 24 hours.

Bonus point for Stories!

Do you use Stories to communicate with your clients in your daily activities?

How many stories did you create this year? What kind of content do you publish? Were you able to follow your stories content plan?

Follow Joconde Communications Stories on Facebook, Instagram, and LinkedIn to stay updated about our activities and special offers.

Hollywood Publicists Advise Clients Not to Work With HFPA Until Group Implements Diversity Changes (EXCLUSIVE)

Less than a week after the Hollywood Foreign Press Association circulated a letter to Hollywood publicists insisting it was committed to diversifying…

Hollywood Publicists Advise Clients Not to Work With HFPA Until Group Implements Diversity Changes (EXCLUSIVE)