Are Podcasts a Good Match for Your Brand?

Podcast Ad Spending
Source: eMarketer

In this blog post, we’ll share some interesting info about the incredible growth of podcasts.

Podcasts bring a new level of awareness to brands. Aside from the low cost opportunity, this intimate medium provides a unique connecting experience.

Adding a podcast to control the narrative of your services is great for owned and shared media.

The above infographic shows an outlook of podcast ad spending in the U.S for 2021-2025.

Podcasts advertising revenues are expected to exceed $1 billion this year.

One of the advantages of hosting podcasts is not following a schedule as compared to radio stations.

According to Statista, 51 percent of consumers listen to podcasts.

33 per cent listen to more podcasts content than they did a year ago.

There you have it! Some interesting info about the rapid growth of podcasts. We hope these pointers are helpful.

At Joconde Communications, we love podcasts, especially those that discuss communications and public relations.

Are you part of the 20 million who listen to podcasts? Do you have any PR podcasts to recommend? Please do so in the comments section.

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