Social Media Day

It’s the second time we write about Social Media Day.

At first, we were a bit hesitant about the title.

When you have recurring dates that are part of your content calendar, finding appropriate title is somewhat of a challenge.

We wouldn’t want to confuse our readers nor the algorithms.

So, according to National Day Calendar and Forekast, June 30 takes the crown as Social Media Day.

These two public relations tools help you keep in touch with upcoming trending events and releases in many industries.

High five to Forekast and National Day Calendar!

Since social media management is part of our offerings, it’s only natural that we dedicate a post to this topic.

Creating and developing different types of campaigns require a lot of planning and testing.

Nowadays, it’s hard to imagine a business without an online presence.

The team at Statista, an online portal specializing in market research and consumer data, finds that 91.9 per cent of businesses use social media for marketing purposes.

If sharing your business story with compelling content is important to you, don’t hesitate to contact us for a consultation.

Cheers to Social Media Day!

Introducing WordPress Stories

A couple of months ago, WordPress introduced Stories as a way to engage with your community.

We touched on the subject with the post in quotation.

When we first tested the new feature, we had a positive experience. We were able to create and publish our first Story with no glitch. Then we created a second Story, which just vanished. We looked in the draft thinking maybe we could recover it, but to no avail. Then we created a third Story which also disappeared.

[Humming: Oh no! Oh no! Oh no, no, no…🎶]

That’s when we stopped trying and continued with our blog posts.

We’d like to know if any of you had a similar experience.

Introducing WordPress Stories
— Read on

What to Include in Your Communications Plan

A communications plan is an essential tool in laying out the different communications processes of your business.

This post highlights ten points to include in your communications plan.

Each of the ten important points is developed according to your business’s profile. Developing key messages for a spa business is going to be different than developing key messages for a technology company.

That’s why it’s important to have a team who caters to your goals by helping you to elaborate and implement your communications strategies.

Here are the ten points to include in your communications plan:

  • Mission statement
  • Overview
  • Key messages
  • Action plan
  • Communication approach
  • Budget
  • Target audience
  • Time frame
  • Responsibility
  • Deliverables

We thank you for reading our post titled: “What to include in your communications plan.”

Should you need help creating or reviewing your communications plan, please fill out this form.

Spotify Launches Greenroom

In the famous words of DJ Khaled: “Another one!”

There’s a new player in the audio listening and spoken words:

Spotify Greenroom

If you’re looking to implement audio marketing to your communications strategies, live conversations might provide an extra connection to your audience.

From Twitter Spaces, to Clubhouse, to Stationhead, to Discord, audio apps has got everybody talking.

Click here to know more about the features of Spotify Greenroom.

Leave your thoughts about Spotify Greenroom in the comments section.

How Frequently do You Measure Your Communications?

That’s the question presented to a number of surveyed communicators during an extensive research for Ragan’s Communications Benchmark Report.

See below graphic for more details about their responses.

And since we’re halfway through the year, this topic is a timely reminder.

It would be great to include a poll in this post, however the new Block editor doesn’t offer that option.

Here’s a blog post where we included a poll.

What about you, how often do you measure your communications?

Source: Graph by PR Daily

National Rosé Day

This blog post is going to be short and sweet.

As the title suggests, it’s about National Rosé Day which is celebrated on the second Saturday of the month of June. This year, it falls on June 12.

There’s always an occasion for rosé, and we have two reasons for this topic.

First, it’s part of our current content calendar. Second, it’s our 770th blog post.

Throw some confetti, and pop some pink bubbly!🍾

In 2019, the global market of wines and spirits was valued at $970 billion, according to Allied Market Research, a global market research firm.

Rosé occupies 1.5% of total wine market category.

Before we make this post any longer, here are 10 Black-owned wineries to discover or rediscover on National Rosé Day:

  • McBride Sisters
  • La Fête du Rosé
  • Maison Noir Wines
  • Love Cork Screw
  • Theopolis Vineyards
  • P. Harrell Wines
  • Stoney Wines
  • Frichette Winery
  • Darjean Jones Wines
  • Luc Belair

We thank you for reading our post about National Rosé Day, and remind you to drink responsibly.

Yes! We Rosé!