Did you know there are different kind of influencers? From micro-influencers (5-10K followers), macro-influencers (100K-500K followers), mega-influencers (1M +followers), and celebrities (7M + followers), many companies partner with influencers depending on the type of campaign being conducted.
The price of partnering with an influencer could cost from $31 to $3 857 for one single post or video. Platform, brand notoriety, quality of content, engagement and industry are variant to consider.
This infographic from eMarketer simplifies the cost of working with a social media influencer.