In light of the 200th birthday celebration of Louis Vuitton on August 4, an executive at the famous fashion luxury house made the following statement about the media landscape:
“Media is evolving so quickly that every time there’s a new way of communicating, you have to tell your story all over again,” said Michael Burke, chairman and chief executive officer of Vuitton. “Generations are now defined by technology, not by age.”
To honour the special occasion, Louis Vuitton released a compilation of unique pieces: an immersive video game titled Louis: the Game, a novel, visual merchandising, and a documentary.
Festivities of the bicentennial happen from now throughout the end of the year. The documentary Looking for Louis is planned to debut in December on Apple TV.
The video game is available now on Apple Store or Google Play.