Back to School Season

Back to school season is upon us. Wishing a healthy and successful academic year to the communications and public relations students!

Also, starting September 6, we’re changing our content calendar by bringing back our weekly Monday quote. Therefore, an inspirational quote will be published each Monday.

React if you’re looking forward to Back to school season.


Louis Vuitton Celebrates 200th Anniversary

In light of the 200th birthday celebration of Louis Vuitton on August 4, an executive at the famous fashion luxury house made the following statement about the media landscape:

“Media is evolving so quickly that every time there’s a new way of communicating, you have to tell your story all over again,” said Michael Burke, chairman and chief executive officer of Vuitton. “Generations are now defined by technology, not by age.”

To honour the special occasion, Louis Vuitton released a compilation of unique pieces: an immersive video game titled Louis: the Game, a novel, visual merchandising, and a documentary.

Festivities of the bicentennial happen from now throughout the end of the year. The documentary Looking for Louis is planned to debut in December on Apple TV.

The video game is available now on Apple Store or Google Play.

New York Fashion Week

Fashion seems to go hand in hand with public relations. According to the Business of Fashion, the fashion industry is valued at a $2.5 trillion global industry.

London Fashion Week, Milan Fashion Week, New York Fashion Week, and Paris Fashion Week represent the big four events of the fashion world.

After two seasons of digital fashion weeks, the CFDA issued New York Fashion Week schedule per a press release.

In-person events are back again!

New York Fashion Week runs from September 7 – 12.

Fashion models moguls: Adut Akech and Naomi Campbell.

Black Philanthropy Month

Founded in 2011 by Dr. Jackie Bouvier Copeland and the Pan African Women’s Philanthropy Network, Black Philanthropy Month is celebrating ten years of philanthropy culture.

The theme of this year is: “TENacity: Making Equity Real.”

What does Black Philanthropy mean to you?

Tell us what you think of this year’s theme?

How do you plan to get involved during Black Philanthropy Month?

Share your thoughts in the comments.

To learn more about Black Philanthropy Month, click here.

Moving forward Black abundance!

Consumer Electronic Show

Are you CES ready?

The world’s most influential technology event will take place in Las Vegas from January 5 – 8, 2022.

CES offers great PR opportunities for product launches, media exposure, and networking strategies.

Media days are January 3 – 4, 2022.

To register your clients and for best media practices, click on the link in the comments.

National Wellness Month

The month of August is filled with amazing activities. One of them is National Wellness Month.

According to Global Wellness Institute, the wellness economy is a $ 4.5 trillion market.

What will you be doing during Wellness Month? Will it involve the ten sectors of wellness?

“Health is a state of body. Wellness is a state of being.”

Ten sectors of wellness economy:

  1. Wellness real estate;
  2. Wellness tourism;
  3. Spa economy;
  4. Thermal/mineral springs;
  5. Fitness and mind body;
  6. Healthy eating, nutrition and weight loss;
  7. Personal care, beauty and anti-aging;
  8. Preventive and personalized medicine and public health;
  9. Traditional and complementary medicine;
  10. Workplace wellness.

Whatever activity you choose to pursue, wishing you an active and fulfilling Wellness Month!

Canaux de distribution

Chaque année, 40 millions de courriel sont envoyés sur la toile. De ces quelques millions de courriels, quelques milliers sont des pitch. Environ 1 800 communiqués de presse sont envoyés par jour aux États-Unis. Bien que le courriel demeure le moyen de contact préféré des journalistes, il faut néanmoins respecter les préférences et spécialités journalistiques ainsi que les dates de tombées des calendriers éditoriaux. Si vous avez une relationniste ou une équipe de relationnistes qui s’occupe de vous, c’est tant mieux.  Sinon, armez-vous de patience avec ces quelques ouvrages de référence et ces quelques points qui assurent l’arrivée  à destination de votre missive.

  • Vérifiez l’orthographe et l’emplacement de votre destinataire;
  • Incluez le titre de l’objet;
  • Définissez la priorité de votre message;
  • Choisissez de joindre des fichiers;
  • Remplissez le corps de votre courriel;
  • Signez et cliquez sur “Envoyer”.

Ce post a été publié en 2016.