Met Gala 2021 Red Carpet

If outfits at the Met Gala were PR pricing model.

Choose the retainer fees vs the hourly rates outfits:

Your turn now. What outfits would you offer the retainer fees or hourly rates?

Montreal Fashion Week

The fashion scene of Montreal is working it from September 13 – 19.

Presented by mmode, the Semaine de la mode de Montréal was created to celebrate local fashion.

We all carry a love affair with fashion. Whether you shop at big department stores, or little boutiques, or both, you’re always making a fashion statement.

Valued at $ 28 billion, the apparel and fashion industry in Canada are home to famous brands like Lululemon, Roots, Canada Goose, Reitmans and OVO.

Some 70 talented local designers are presenting their collection.

As of 2016, 24,00 companies were retailers of fashion and fashion accessories.

To find out how SMM is slaying it, click here for the scheduled shows.

The incomparable Naomi Campbell, top model.

Blogging Anniversary Weekend

Hip Hip Hooray!

It’s our blogging anniversary on WordPress.

How many years, you ask? 11 years.

When we register, we had to learn how to build a website because we believe in owned media. Hello, P. E.S.O. model! So, we took a course on LinkedIn, which we passed with flying colours. Then, LinkedIn gave us a nice certificate. That was during the Classic Editor era. Now, it’s Block editor time that the WordPress blogging community loves to hate. Seriously, the Block Editor took all of us by surprise.

One of the advice that we tell our clients is to have their website and social accounts ready before giving interviews. What good does it serve to land media opportunity and not have a website to refer your potential clients?

We wrote our first post, where we shared the purpose of our blog.

Woooo! That was a long time ago! We sometimes cringe when we read our older posts.

Our WordPress journey is filled with storytelling, emotions, memories, discoveries, and trials and errors. And updates!

Finding other communicators, content writers and blogging friends to share our writing experiences is truly a blessing.

In general, we’re glad we invested in this beautiful space to house our content.

We thank all of you for being part of our community.


Happy blogging anniversary!

LinkedIn Engagement Rate by Type of Post

Want to level up your LinkedIn game? The below image explains the type of post that gets the most engagement on LinkedIn.

From article, image, job, document, text, and video, posts with images get an average engagement rate of 0.88 % followed by video with an average engagement rate of 0.66 %.

Source: Social Insider

Is marketing on LinkedIn part of your business strategies? Join the conversation and tell us about your content creation experience on LinkedIn.

Falling for Content

The fourth and final quarter is almost here.

Thanksgiving, National Publicist Day, National Newspapers Week, Cyber Monday, Christmas Day, Kwanzaa, and New Year’s Eve are just a few of the topics that are part of our content calendar for the next three months.

As we prepped for Q4, we would love to thank our clients, readers, subscribers, and collaborators for their dedication.

We also welcome our new followers, readers, subscribers, and visitors.

There are so many topics we didn’t cover in the first half of 2021. Our draft is filled with amazing content ideas for the second half of the year.

If you’re working on your holiday season campaign and need help conducting your campaign, please contact us.

Oh, before you go, your readership help us grow, remember to tap on the ‘Follow’ button at the bottom of the right-hand side of your screen.

Follow us on Instagram, LinkedIn, and Facebook for content about media relations, communications strategies, and branding.

To a healthy Q4!

Labor Day Weekend

We’re spending Labor Day weekend by researching topics, scheduling posts, cooking and taking long walks.

One more thing, we’re changing our posting schedule. Starting Monday, we’re publishing a weekly quote. When we started our journey on WordPress, publishing a weekly quote was part of our content calendar for at least two years. Since engagement was low, we stopped publishing them. We’ll see how our readers react to them this time.

In case you missed it, we talked about the weekly quote on our Back to school season post.

Wishing you a great Labor Day!

How are you spending your Labor Day weekend?