Joconde Communications 2019 Review

The end of the year is soon approaching and with it the end of a decade. As we stroll down memory lane to welcome a new decade, let us take this special moment to thank our clients, suppliers, readers, and collaborators for a challenging year. We thank you for making our house of content your favourite home.

These are the defining moments:

  • 2010 — Launch of Joconde Communications’s website
  • 2014 — Launch of Joconde Communications’s blog

On this blog, we share valuable content on media relations, corporate communication, public affairs, social media, and netiquette.

  • 2017— Launch of Joconde’s Fun Facts series

For two years, every Thursday, we presented and reflected on the ongoing challenges of the communications universe.

  • 2017 — Celebrate 1 year of Joconde’s Fun Facts series
  • 2018 — End of Joconde’s Fun Facts series
  • 2019 — We reach a new milestone with +500 articles.

Through these years, we put forth, to the best of our ability, the many accomplishments of black women in the communications and public relations industry, here and abroad.

We thrive for inclusion and diversity of women of colour in leadership positions. Since only 30 percent of women hold CEO positions, the percentage of women of colour in leadership positions is even lower. And that’s valid for the well-known big holdings as well as the independent firms.

As the year 2020 loads in, we look forward a year full of abundant opportunities. 

Credits: Image by Pexels

The Words of 2019

Two reputable references, and announced their words choices of the year.

As communicators, we try to bring a different angle to our work by presenting trending words in an ever evolving world.

First, explains its selection on a note from its blog.

The famous word can be searched with the following hashtag: #CollinsWOTY2019

‘Climate strike’ stands out among nine modern words from Collins Dictionary’s runway. The shortlist includes: Bopo, cancel, influencer, rewilding, deepfake, non binary, double down, hope punk and entryist.

Second, chooses ‘existential’ as Word of the Year 2019. Below is the definition of ‘existential’.


1. of or relating to existence.

2. of, relating to, or characteristic of philosophical existentialism; concerned with the nature of human existence as determined by the individual’s freely made choices.

Do you agree with the selection? Have you used any of these words in your conversations?

Discover past choices of Word of the Year by Collins Dictionary from 2010-2019.

The Search for Haitian YouTubers

In light of celebrating YouTube’s 15th anniversary, we’re looking for 15 Haitian YouTubers with 100+K subscribers. As per YouTube standards, to be considered a popular channel, you need 250K subscribers and since we couldn’t find any, we’re putting the word out in the universe.

Yes people, the leader in video sharing platforms is turning 15 in February 2020. Excited? You definitely should be. After all, videos will represent 82 percent of the Internet traffic by 2022.

Videos are also great tools for sharing black narratives with the world.

With the undeniable growth of influencer marketing, thousands of companies invest in working with influencers to create, to promote, to share ideas about their products and services.

The team at Social Media Today ranks influencer marketing as THE top trends of 2020.

Why should you care? YouTube is also the top platform for earning. Eight year-old, Ryan Kaji, the highest-paid YouTuber redefines the concept of talent.

Can you name 15 Haitian YouTubers with 100+K subscribers?

Ready, set, send.

If you’d like to be featured in the article, we’d love to read from you. Pen a note or a memo to by October 31st, 17:00 p.m.

Before you go, your readership help us grow, remember to tap on the ‘Follow’ button at the bottom of the right-hand side of your screen.

To discover or rediscover past articles, our Archives section is full of hidden gems.

Sources: Cisco, emarketer, Forbes, YouTube

Image: Credits by Pexels




What’s in a Name? The Anatomy of Haitian Konpa Bands

Since its appearance in the mid-1950s, Konpa music evolved to become the most popular music form of Haïti. Various kinds of content are created to keep the culture current and alive. Lyrical songs, instrumental pieces, videos, bals, private events, festivals, and music groups shape our community to celebrate the simplicity and complexity of Konpa music.
What kind of content have you supplied to the Konpa music industry?

This article originally published in June 2017.

Joconde Communications

Musical bands come and go. Some leave an ever lasting impression , while others vanish as soon as they are formed. Over the years, patterns in name attributions are heavily influenced by language, location and “feeling” of the moment. These appellations are a reflection of a globalized era with a local intention. By embracing change, one should keep in mind this eloquent quote from Richard Edelman: “Each company must become a media company.”

This brief chronological analysis temps to point out some creative names in Konpa music, a rhythm associated to the names of Nemours Jean-Baptiste, Wéber Sicot and Gérard Dupervil. Whether strikes of geniuses or memorable misses, there is a connection for everyone. Which names do you mostly identify with? What emotion does it evoke? Are these names of substance orsubsistence? Let’s see which bands are flaming conversations with music notes,followers, influencers and branding.

2010 – 2020

Vayb –…

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Pantone 2019 Color of the Year

Pantone Color Institute™ claims Living Coral as Color of the Year 2019.

For 20 years, Pantone® unveils selected tones that will shape purchasing decisions in multiple industries. Communications, fashion, entertainment, sports, you name it!

Color communication plays a crucial part in brand identity as it helps to increase brand recognition by 80%. How do you plan on implementing color strategy in your business?

Source: Pantone


The Words of 2018

The reputable selects “single-use” as Word of the Year 2018. Since we are in the business of transforming words into action, it is only appropriate to present the words which spark interest in 2018. explains its selection on a note from its blog.

The famous word can be search with the following: #CollinsWOTY2018

From VAR, plogging, floss and gammon, single-use made the cut because of its widespread in news, politics, business and society. Have you used single-use in your conversations?










Journée du livre haïtien

Depuis onze ans, le Centre N A Rive présente la Journée du livre haïtien aux amis de la culture et de la littérature haïtienne.

Une journée pour découvrir des livres. Des tonnes de livres. Des livres pour tous les goûts et tous les budgets. Des livres de fiction, des biographies, des contes, des romans, des livres d’histoire et de littérature.

Et la tradition continue ce 18 août.

Cette année, le thème Femmes et histoire ouvre un interminable chapitre sur la présence des femmes d’hier à aujourd’hui. Des choucounes, des marabouts, des négresses, des folles, des personnages emblématiques de l’histoire de la première république noire.

Installées en forme de “u”, une montagne de livres orne des longues tables qui habillent l’espace du Centre N A Rive. Sans trop attendre, il est possible de rencontrer les auteures et d’obtenir un autographe lors de son achat. Sympatique, n’est-ce pas?

Faute d’aire d’assise, les visiteurs entrent, sortent, s’arrêtent, se faufilent et  regardent. Sur fond de bruit créatif, des écrivaines révèlent leur plus récente publication.

Malgré une carence en livres numériques, les livres imprimés pullulent.

Sans adresse numérique, l’évènement festif récolte quand même 564 mentions “J’aime” dans l’univers de Zuckerberg.

Une fois l’an, cette journée spéciale dédiée aux livres haïtiens offre la possibilité de rencontrer, de retrouver et découvrir des rédactrices, des stratèges, des éditrices, des relationnistes, bref, des artisanes du monde de la communication.

Si vous cherchez à commanditer, inscrire vos clients ou collaborer à la planification de cet évènement ensoleillé, nous vous suggérons d’ajouter la journée du livre haïtien à vos carnets d’adresse.

Ce contenu n’est pas sponsorisé.


Credits: Image by Pexels