2020 Social Media Trends

6. Improved customer service

5. Chatbots

4. Augmented reality

3. Stories

2. Shopping on social media

1. Influencer marketing growth

Which of these techniques do you plan to include in your digital strategy?

 

Source: Social Media Today

Joconde Communications 2019 Review

The end of the year is soon approaching and with it the end of a decade. As we stroll down memory lane to welcome a new decade, let us take this special moment to thank our clients, suppliers, readers, and collaborators for a challenging year. We thank you for making our house of content your favourite home.

These are the defining moments:

  • 2010 — Launch of Joconde Communications’s website
  • 2014 — Launch of Joconde Communications’s blog

On this blog, we share valuable content on media relations, corporate communication, public affairs, social media, and netiquette.

  • 2017— Launch of Joconde’s Fun Facts series

For two years, every Thursday, we presented and reflected on the ongoing challenges of the communications universe.

  • 2017 — Celebrate 1 year of Joconde’s Fun Facts series
  • 2018 — End of Joconde’s Fun Facts series
  • 2019 — We reach a new milestone with +500 articles.

Through these years, we put forth, to the best of our ability, the many accomplishments of black women in the communications and public relations industry, here and abroad.

We thrive for inclusion and diversity of women of colour in leadership positions. Since only 30 percent of women hold CEO positions, the percentage of women of colour in leadership positions is even lower. And that’s valid for the well-known big holdings as well as the independent firms.

As the year 2020 loads in, we look forward a year full of abundant opportunities. 

Credits: Image by Pexels

The Words of 2019

Two reputable references, Collinsdictionary.com and Dictionary.com announced their words choices of the year.

As communicators, we try to bring a different angle to our work by presenting trending words in an ever evolving world.

First, Collinsdictionary.com explains its selection on a note from its blog.

The famous word can be searched with the following hashtag: #CollinsWOTY2019

‘Climate strike’ stands out among nine modern words from Collins Dictionary’s runway. The shortlist includes: Bopo, cancel, influencer, rewilding, deepfake, non binary, double down, hope punk and entryist.

Second, Dictionary.com chooses ‘existential’ as Word of the Year 2019. Below is the definition of ‘existential’.

existential:

1. of or relating to existence.

2. of, relating to, or characteristic of philosophical existentialism; concerned with the nature of human existence as determined by the individual’s freely made choices.

Do you agree with the selection? Have you used any of these words in your conversations?

Discover past choices of Word of the Year by Collins Dictionary from 2010-2019.

Credits: Image by Pexels

The Search for Haitian YouTubers

In light of celebrating YouTube’s 15th anniversary, we’re looking for 15 Haitian YouTubers with 100+K subscribers. As per YouTube standards, to be considered a popular channel, you need 250K subscribers and since we couldn’t find any, we’re putting the word out in the universe.

Yes people, the leader in video sharing platforms is turning 15 in February 2020. Excited? You definitely should be. After all, videos will represent 82 percent of the Internet traffic by 2022.

Videos are also great tools for sharing black narratives with the world.

With the undeniable growth of influencer marketing, thousands of companies invest in working with influencers to create, to promote, to share ideas about their products and services.

The team at Social Media Today ranks influencer marketing as THE top trends of 2020.

Why should you care? YouTube is also the top platform for earning. Eight year-old, Ryan Kaji, the highest-paid YouTuber redefines the concept of talent.

Can you name 15 Haitian YouTubers with 100+K subscribers?

Ready, set, send.

If you’d like to be featured in the article, we’d love to read from you. Pen a note or a memo to info@jocondecommunications.com by October 31st, 17:00 p.m.

Before you go, your readership help us grow, remember to tap on the ‘Follow’ button at the bottom of the right-hand side of your screen.

To discover or rediscover past articles, our Archives section is full of hidden gems.

Sources: Cisco, emarketer, Forbes, YouTube

Image: Credits by Pexels