Zeno Named 2021 North American Agency Of The Year

Pop some bubbly even if it’s Tuesday! The Sabre winners are here!🍾

Zeno was named overall Agency of the Year while Bully Pulpit Interactive landed Specialist Agency of the Year, alongside recognition for Golin, Crosby, Clyde Group, Hunter, C+C, Prosek Partners, Precision, Evoke Kyne, Method Communications, Weber Shandwick and The Sway Effect.

Source: Zeno Named 2021 North American Agency Of The Year

Public Relations Awards

And the winner is…

Effie Awards, Clarion Awards Sabre Awards, Cannes Lions Awards, Clio Awards, Stevie Awards, Gold Quill Awards, Ragan PR Daily Awards, Big Apple Awards, Silver Anvil Awards, Golden Word Awards, and Paragon Awards are just a few of the multitude of awards given in the communications industry.

The awards are created to recognize your organization, clients, or team work. Some creative campaigns are judged by journalists, others by editors or writers, and some by industry professionals.

Eligibility requirements differ from each entity and events are held all year-round.

Even the statuettes are worthy of mention as they are crafted and manufactured by Society Awards, maker of famous trophies of recognition like the BET Networks, the Golden Globes, the MTV Awards, the Billboard Awards, the NAACP Image Awards, the Academy of Country Music, the YouTube Creator Awards, and the American Music Awards.

Sabre Awards

For more than 20 years, the Sabre Awards recognizes superior achievement in branding reputation and engagement by celebrating the best public relations campaigns, agencies and people from around the world.

So, pull out the virtual red carpet for an evening of good cheers!

The virtual event takes place on May 11.

Congratulations and good luck to all who are nominated!

Source: Provoke Media

Are Podcasts a Good Match for Your Brand?

Podcast Ad Spending
Source: eMarketer

In this blog post, we’ll share some interesting info about the incredible growth of podcasts.

Podcasts bring a new level of awareness to brands. Aside from the low cost opportunity, this intimate medium provides a unique connecting experience.

Adding a podcast to control the narrative of your services is great for owned and shared media.

The above infographic shows an outlook of podcast ad spending in the U.S for 2021-2025.

Podcasts advertising revenues are expected to exceed $1 billion this year.

One of the advantages of hosting podcasts is not following a schedule as compared to radio stations.

According to Statista, 51 percent of consumers listen to podcasts.

33 per cent listen to more podcasts content than they did a year ago.

There you have it! Some interesting info about the rapid growth of podcasts. We hope these pointers are helpful.

At Joconde Communications, we love podcasts, especially those that discuss communications and public relations.

Are you part of the 20 million who listen to podcasts? Do you have any PR podcasts to recommend? Please do so in the comments section.

Mother’s Day With Joconde Communications

Today, we celebrate our beautiful moms who are clients, collaborators, readers, visitors, and suppliers. Your support help us keep the momentum as we wouldn’t be Joconde Communications without you.

Last year, we celebrated Mother’s Day with a write-up about the laughing business in the Haitian community.

How are you celebrating this Mother’s Day?

World Press Freedom Day

It’s the first time we write about World Press Freedom Day on jocondecommunications.com.

In spite of being in contact with journalists on a daily basis, we have yet to dedicate a post for this important date.

The third of May highlights and commemorates the work of journalists. For 30 years, conferences and seminars are held around the world to reflect on various issues media professionals face in the line of duty.

If planning conferences makes you do the cha-cha slide, this post might be of interest.

This year, Windhoek, Namibia is the city host of World Press Freedom Day. Virtual and in-person events are happening from April 29 – May 3.

What do you think of this year’s theme: Information as a public good?

World Press Freedom Day