Joconde’s Fun Facts

Today’s “Did you know?” is brought to you by goodbye, the final chapter of this weekly series.

Did you know this is the last Joconde’s Fun Facts of 2018?  It is also the end of the epic series. We’d like to thank our talented collaborators, researchers, editors and readers for making the series the most popular topic on Joconde Communications.

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Joconde’s Fun Facts

Today’s “Did you know?” is brought to you by voice assistants: Siri, Alexa and Google.

Did you know by 2020, 50% of searches will likely be voice searches? Apple’s Siri controls mobile market share with a 45.64 per cent lead. The majority of searches are to discover new businesses while 33 percent use it to find new businesses. Would you consider using voice searches to contact new businesses?

“Hey Siri, remind me to send a thank you note to Joconde Communications.”

Source: Business Insider

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Joconde’s Fun Facts

Today’s “Did you know?” is brought to you by sharing, the immersive force of storytelling.

Did you know immersive storytelling brings an affordable approach to interactive content?  Embracing virtual reality experiences are here and PR specialists should capitalize on this growing innovation. Imagine what a 360° video can do for you?

How do you plan on including virtual reality in your 2019 content strategies?

Source: PR Daily

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Joconde’s Fun Facts

Today’s “Did you know?” is brought to you by social media influencers, one way to invest in the promotion of your business.

Did you know there are different kind of  influencers? From micro-influencers (5-10K followers), macro-influencers (100K-500K followers), mega-influencers (1M +followers), and celebrities (7M + followers), many companies partner with influencers depending on the type of campaign being conducted. The price of partnering with an influencer could cost from 50$-300$ for one single post. Platform, brand notoriety, quality of content, engagement and industry are variant to consider. This infographic from Aspire IQ simplifies the cost of working with a social media influencer.

Clear as mud?

Sources: Aspire IQ, Social Media Today

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Joconde’s Fun Facts

Today’s “Did you know?” is brought to you by The Holiday Season, the biggest shopping experience of the year.

Did you know the holiday season will be increasingly driven by mobile commerce? Mcommerce is expected to jump 32.6 per cent and will account for 44 per cent of holiday ecommerce spending. Whether buying online or in-stores, shoppers are using their phones to search and buy. Is mobile at the core of your holiday shopping strategy?

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Sources: Pinterest, Think with Google

Joconde’s Fun Facts

Today’s “Did you know?” is brought to you by ghostwriting, one of the useful techniques to implement in your 2019 content strategy.

Did you know outsourcing your content for special projects can be a valuable way to increase engagement? Since not all of us are content writers, it’s only natural to collaborate with skilled writers to produce compelling content. According to Social Media Today, this trend, along with disclosure of sponsored content will be prevalent in 2019. How do you plan on diversifying your content in 2019?