Joconde’s Fun Facts

Today’s “Did you know?” is brought to you by the art of gifting, the connected aspect of your content.

Did you know there are a myriad of helpful resources for communicators and PR practitioners? Here are a few to bookmark.

PR Daily, Holmes Report, PR Council, Spin Sucks, InfoPresse, Cision and PRWeek.

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Joconde’s Fun Facts

Today’s “Did you know?” is brought to you by sharing, the immersive force of storytelling.

Did you know immersive storytelling bring an affordable approach to interactive content?  Embracing virtual reality experiences are here and PR specialists should capitalize on this growing innovation. Imagine what a 360° video can do for you?

How do you plan on including virtual reality in your 2019 content strategies?

Source: PR Daily

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Joconde’s Fun Facts

Today’s “Did you know?” is brought to you by social media influencers, one way to invest in the promotion of your business.

Did you know there are different kind of  influencers? From micro-influencers (5-10K followers), macro-influencers (100K-500K followers), mega-influencers (1M +followers), and celebrities (7M + followers), many companies partner with influencers depending on the type of campaign being conducted. The price of partnering with an influencer could cost from 50$-300$ for one single post. Platform, brand notoriety, quality of content, engagement and industry are variant to consider. This infographic from Aspire IQ simplifies the cost of working with a social media influencer.

Clear as mud?

Sources: Aspire IQ, Social Media Today

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Joconde’s Fun Facts

Today’s “Did you know?” is brought to you by The Holiday Season, the biggest shopping experience of the year.

Did you know the holiday season will be increasingly driven by mobile commerce? Mcommerce is expected to jump 32.6 per cent and will account for 44 per cent of holiday ecommerce spending. Whether buying online or in-stores, shoppers are using their phones to search and buy. Is mobile at the core of your holiday shopping strategy?

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Sources: Pinterest, Think with Google

Joconde’s Fun Facts

Today’s “Did you know?” is brought to you by ghostwriting, one of the useful techniques to implement in your 2019 content strategy.

Did you know outsourcing your content for special projects can be a valuable way to increase engagement? Since not all of us are content writers, it’s only natural to collaborate with skilled writers to produce compelling content. According to Social Media Today, this trend, along with disclosure of sponsored content will be prevalent in 2019. How do you plan on diversifying your content in 2019?

Joconde’s Fun Facts

Today’s “Did you know?” is brought to you by Pinterest, the world’s shopping inspiration.

Did you know Pinterest has 250 million monthly users and according to The American Customer Satisfaction Index, Pinterest is among the top social platform to excel at navigation, mobile, site performance and customer satisfaction? Is Pinterest included in your content strategy?

Source: ACSI

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